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Abstract

The authors of this article explore how 50 Maine municipalities communicated their response to COVID-19 in the earliest stages of the pandemic. The study answers two questions: (1) What information and resources did Maine municipalities communicate about COVID-19? and (2) What characterizes a more robust communication response? Analyzing digital communications from March through July 2020, the authors found almost all municipalities in our sample communicated basic information about altered town operations. Some towns provided more robust responses that evolved over time and included nuanced messages about COVID-19, a sense of community, and collaborations with partners. While smaller, more rural municipalities may have fewer residents and resources, many showed a larger-than-expected capacity to pivot quickly and rally together to respond to COVID-19 and communicate about that response.

First page

62

Last page

71

Rights and Access Note

This Item is protected by copyright and/or related rights. You are free to use this Item in any way that is permitted by the copyright and related rights legislation that applies to your use. In addition, no permission is required from the rights-holder(s) for non-commercial uses. For other uses you need to obtain permission from the rights-holder(s).

DOI

https://doi.org/10.53558/frpi9064

8-Levesque etal-Appendix.pdf (38 kB)
List of towns that took part in study

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