General University of Maine Publications

Document Type

Article

Publication Date

6-16-1998

Abstract/ Summary

The serendipitous meeting of two kindred spirits ̶ a new-product marketing guru with corporate clients around the world and a professor in Maine trying to spread the word about the link between student aspirations, attitude and achievement -- launched a friendship and a nationally syndicated newspaper column.

Version

publisher's version of the published document

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In Copyright - Non-Commercial Use Permitted