General University of Maine Publications
Document Type
Article
Publication Date
2021
Abstract/ Summary
Over the course of eight months, we have worked with the full-service branding and marketing agency Warp + Weft out of Auburn, Maine. The process was split into three distinct but connected segments: Brand Strategy, Brand Identity, and Brand Experience. Focusing on each segment thoroughly and strategically is the specialty of Warp + Weft and one of the many reasons we chose to go with them on this journey.
Repository Citation
University of Maine Pulp & Paper Foundation, "Welcome to Our New Brand" (2021). General University of Maine Publications. 1672.
https://digitalcommons.library.umaine.edu/univ_publications/1672
Version
publisher's version of the published document
Rights and Access Note
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Rights Statement
