Document Type

Editorial

Editorial: The line between corporate allyship and marketing shouldn't be crossed

Authors

Liz Theriault

Publication Title

The Maine Campus

Publication Date

2-10-2020

Abstract/ Summary

In the world of allyship for marginalized groups and marketing for companies in America’s cut-throat capitalist economy, where does allyship end and unproductive marketing begin? We are all familiar with the yearly advertising clock: a dedication to new resolutions through the first part of the year that transforms to a focus on plastering American flags all over products for the Fourth of July and finally ending on Christmas decorations and commercials that emerge before Halloween even passes. But movements such as Black History Month and Pride Month have been added to the calendar in the past few decades, opening the door for many companies to exploit people of color and LBGTQ peoples for monetary gain.

Comments

Content captured from The Maine Campus website by by Kimberly Sawtelle, Library Specialist CLIII, on January 17, 2021.

Identifier

Racial Justice_Maine Campus_2021_01_17j

Repository Citation

Theriault, Liz, "Editorial: The line between corporate allyship and marketing shouldn't be crossed" (2020). Social Justice: Diversity, Equity, & Inclusion. 54.
https://digitalcommons.library.umaine.edu/social_justice/54

Version

publisher's version of the published document

Rights and Access Note

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