Document Type
Other
Publisher
Maine Sea Grant College Program
Rights and Access Note
Rights assessment remains the responsibility of the researcher. No known restrictions on publication.
Publication Date
2-2013
Publisher location
Orono, ME
Publication Number
MEU-G-13-008
Abstract/ Summary
This fact sheet is part of a series intended to provide resources for fishermen and aquaculture farmers who seek to augment their earnings through tourism. A marketing strategy includes everything you do to inform potential customers what you have to offer, and to influence their decision to spend their money with you. This fact sheet describes customer identification, defining the experience, establishing prices, promotion, and marketing resources.
Repository Citation
Maine Sea Grant and Lobster Institute, "Fisheries & Tourism Fact Sheet Series: Marketing 101" (2013). Maine Sea Grant Publications. 94.
https://digitalcommons.library.umaine.edu/seagrant_pub/94
Version
publisher's version of the published document
Rights Statement
