Editorial: Remaining apolitical unrealistic for companies and teams
Description
When brands and teams announce their stance on a social or political issue, reactions are mixed among the American public. Some of us respond positively and feel more comfortable and confident in an entity that aligns with our standpoint on issues, but not always. The Global Strategy Group researched consumer feelings about companies that took a clear stance on issues. When a company is on the same side of an issue, consumers “…in the 18-25 and 26-35 age groups are most likely to demonstrate an increased intention to purchase from a company,” Forbes reported. The rates for increased support are 8.1 percent and 21.1 percent, respectively.
This paper has been withdrawn.
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