In 2004, the Raymond H. Fogler Library at the University of Maine formed its Marketing Team in response to the changing perceptions of academic libraries. Our charge was to explore new and innovative ways to promote the library and to define its place within the larger university community. Our first outreach campaign dates from 2005-2006. Brainstorming sessions centered on the questions: What is a library? Why is a library special? What do libraries provide that other information outlets do not? The answer: “Inquiry – Integrity – Insight” became our i3 Campaign. The i3 Campaign helped to define the new marketing group and served as a showcase for the creative potential of its members.
We continue to use the i3 logotype and see it as an integral part of our Fogler brand.