Document Type

Honors Thesis

Publication Date



This work follows the evolution of media-based mobilization strategies employed by presidential candidates and their campaign teams. Assessing how this practice has changed over the centuries involves examining the technologies and philosophies that underlie specific mobilization methodologies. Part of the discussion is compiled from uncovering national newspaper articles printed around Election Day each year from 1980 to 2000. Another section explores more deeply the two presidential campaigns that have occurred since the turn of the millennium.