Maine Sea Grant College Program
This fact sheet is part of a series intended to provide resources for fishermen and aquaculture farmers who seek to augment their earnings through tourism. A marketing strategy includes everything you do to inform potential customers what you have to offer, and to influence their decision to spend their money with you. This fact sheet describes customer identification, defining the experience, establishing prices, promotion, and marketing resources.
Maine Sea Grant and Lobster Institute, "Fisheries & Tourism Fact Sheet Series: Marketing 101" (2013). Maine Sea Grant Publications. 94.
publisher's version of the published document