Document Type

Other

Publisher

Maine Sea Grant College Program

Publication Date

2-2013

Publisher location

Orono, ME

Publication Number

MEU-G-13-008

Abstract/ Summary

This fact sheet is part of a series intended to provide resources for fishermen and aquaculture farmers who seek to augment their earnings through tourism. A marketing strategy includes everything you do to inform potential customers what you have to offer, and to influence their decision to spend their money with you. This fact sheet describes customer identification, defining the experience, establishing prices, promotion, and marketing resources.

Version

publisher's version of the published document

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