Authors

WLBZ Radio

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Description

Matthew J. "Joe" Culligan explains how sounds trigger memory and the engagement of listeners, a human phenomenon referred to as imagery transfer, a concept that could be applied to advertising and radio programming.

He illustrates the point by playing four sounds with which listeners of 1957 would readily identify, the sound of a train whistle, an audio clip of the quote “Old soldiers never die, they just fade away," a bit of the song “Some of These Days,” and the quote “The hand that held the dagger has struck it into the back of its neighbor.” The radio announcer easily identifies all four, and admits he has significant memories associated particularly with one of them.

Publication Date

4-6-1957

Keywords

radio, programming, marketing, advertising, science, study, human perception, behavior

Disciplines

History | Radio

Collection Number

MS 608

Recording Number

Tape 19, part 2

Length of Audio Recording

5:00

Interview with Joe Culligan of NBC on the Concept of Imagery Transfer

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No Known Copyright