Matthew J. "Joe" Culligan explains how sounds trigger memory and the engagement of listeners, a human phenomenon referred to as imagery transfer, a concept that could be applied to advertising and radio programming.
He illustrates the point by playing four sounds with which listeners of 1957 would readily identify, the sound of a train whistle, an audio clip of the quote “Old soldiers never die, they just fade away," a bit of the song “Some of These Days,” and the quote “The hand that held the dagger has struck it into the back of its neighbor.” The radio announcer easily identifies all four, and admits he has significant memories associated particularly with one of them.
radio, programming, marketing, advertising, science, study, human perception, behavior
History | Radio
Tape 19, part 2
Length of Audio Recording
WLBZ Radio, (April 06 1957) "Interview with Joe Culligan of NBC on the Concept of Imagery Transfer". WLBZ Radio Station Records. MS 608. Tape 19, part 2. Special Collections, Raymond H. Fogler Library, University of Maine.