General University of Maine Publications

Document Type

Report

Publication Date

2020

Abstract/ Summary

In 2020, University of Maine Extension’s website at extension.umaine.edu — a composite of 58+ interconnected websites — received over 2.8 million pageviews. More than 50,000 followers followed or were subscribed to UMaine Extension’s 58 county and program-specific social media accounts on Facebook, Twitter, YouTube, Pinterest, and Instagram. More than 93,000 web visits were referred from social media. More than 400 educational videos were available to visitors on our YouTube and Kaltura channels or embedded in our web pages. More than 8,350 clients used our online registration system to register for classes, workshops, events, and more. In the wake of COVID-19, UMaine Extension quickly moved its workshops, classes, and events online. Between March 1 and December 31, 2020, unique pageviews on the UMaine Extension website increased nearly 30% over the same period of time the previous year.

Version

publisher's version of the published document

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