General University of Maine Publications

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Abstract/ Summary

UMaine Marketing and Communications Policies and Procedures have guided the University of Maine community in its marketing and communications activities since 2012. Recognizing the need to enhance the University of Maine’s image and message, a stronger and more defined relationship was established between the Division of Marketing and Communications and the campus community, including the evolving network of UMaine communicators. e goal — to produce consistently high-quality internal and external messages reflecting the University of Maine mission, institutional identity (branding), positioning and strategic priorities.


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