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Abstract/ Summary

Barbie® has a new friend. So what, you ask? Why has this new doll caught the attention of the national news media? Because Barbie's friend has a disability. She uses a wheelchair. She is purported to be a symbol of diversity.

We all know that Barbie® and the people who work for her at Mattel have taken their share of heat over the years, primarily because of the image Barbie® portrays as well as those she does not. I think it is safe to say that most people do not associate Barbie with diversity. The purpose of this commentary, however, is not to find fault with Mattel or the effervescent Barbie®. Personally, I am pleased that the Mattel company has chosen to diversify in this manner.


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