Islamophobia, Public shaming, Corporate ethics
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In January, the cosmetics company L’Oreal Paris signed on Amena Khan, a British blogger with over half a million followers on Instagram, for a hair product advertisement. This move made a big statement among not just the beauty community, but social activists too — Khan wears a hijab, and is credited as being the firstwoman to wear one in a major mainstream beauty ad. This decision by L’Oreal spoke to the global push for more representation in media, giving hope to other hijab-wearing women that their voices are relevant, important and beautiful. But the celebration was cut short. The reason: tweets from 2014, in which Khan expressed her views on Israel’s military actions in Gaza. Khan’s tweets strongly denounce Israel’s actions and the harm brought upon the large number of civilians. News outlet Al Jazeera reported that the tweets were brought to attention by right-wing U.S. media outlet, The Daily Caller.
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Allisot, Sarah, "Editorial: The privilege to be socially active" (2018). University of Maine Racial Justice Collection. 197.