Allyship, Social justice, Corporate ethics
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In the world of allyship for marginalized groups and marketing for companies in America’s cut-throat capitalist economy, where does allyship end and unproductive marketing begin? We are all familiar with the yearly advertising clock: a dedication to new resolutions through the first part of the year that transforms to a focus on plastering American flags all over products for the Fourth of July and finally ending on Christmas decorations and commercials that emerge before Halloween even passes. But movements such as Black History Month and Pride Month have been added to the calendar in the past few decades, opening the door for many companies to exploit people of color and LBGTQ peoples for monetary gain.
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Theriault, Liz, "Editorial: The line between corporate allyship and marketing shouldn't be crossed" (2020). University of Maine Racial Justice Collection. 196.