Document Type


Publication Title

Energy Policy



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This Item is protected by copyright and/or related rights. You are free to use this Item in any way that is permitted by the copyright and related rights legislation that applies to your use. In addition, no permission is required from the rights-holder(s) for educational uses. For other uses, you need to obtain permission from the rights-holder(s).

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Publisher location

Amsterdam, Netherlands

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Last Page


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Abstract/ Summary

In this paper, we discuss what might be termed an action-based learning approach to promoting important pro-environmental actions, such as support for or acceptance of environmental policy. Such an approach involves promoting simple and easy behaviours as entry points for more radical steps towards sustainability, referred to as “catalytic” or “wedge” behaviours. Despite the obvious need for innovative approaches to promote important pro-environmental behaviour, and sound theoretical backing for such concepts, there is a lack of research testing the key propositions of this approach. In a survey study based on a random sample of residents of the state of Maine, USA, we find that both everyday “green” behaviour and the acceptance of an expansion of wind power are rooted in environmental concern and that everyday “green” behaviour gives a significant contribution to predicting acceptance of wind power when controlling for environmental concern. Hence, the promotion of everyday “green” behaviours may prepare the grounds for increasing acceptance of more far-reaching changes in the population, such as an expansion of wind power.

Citation/Publisher Attribution

Thagersen, J., & Noblet, C.L. 2012. Does Green Consumerism increase the acceptance of windpower? Energy Policy 51, 854-862

Publisher Statement

© 2012 Elsevier Ltd.


DOI: 10.1016/j.enpol.2012.09.044


post-print (i.e. final draft post-refereeing with all author corrections and edits)



Rights Statement

In Copyright - Educational Use Permitted.