This research was conducted in order to compare the inner business practices of the Walt Disney Company, specifically their theme park known as the Walt Disney World Resort, to the concepts set forth by Michael Porter and his Productivity Frontier. This research was compiled with information gathered from firsthand experience as a Disney cast member, in depth explanations about Disney’s technological advancements for data collection, as well as data gathered from Walt Disney Company financial statements. After analyzing the way in which the company runs it’s extremely large service organization, it can be concluded that the Walt Disney World Resort is not only operating at an optimal level on Porter’s Productivity Frontier, but is also pushing it forward. While they are utilizing the currently available methods and technologies to increase the level of service qualities, they are also implementing new ideas in order to set the bar for other organizations as well.
Daley, Jordan M. K., "The Keys to Disney’s Magic and Success" (2018). Honors College. 323.