Publication Number

1160

Why Consumers Buy---and Don't Buy---Your Farm Direct Products

Authors

Donna Coffin, University of MaineFollow
Tai Cheng, University of MaineFollow
Lili Dang, University of Maine

Keywords

farm direct product sales, farm sales

Disciplines

Agriculture

Abstract/Summary

In 2003 we conducted a consumer survey to assess direct marketing opportunities and barriers for farmers in the Maine Highlands region (Piscataquis and Penobscot Counties). The survey addressed five direct marketing methods: farm stand, pick-your-own (PYO), tailgate market, home delivery, and farmers’ market. Our questionnaire was designed to determine whether the current outlets of farm products satisfy consumer needs, and to identify potential areas of direct marketing of farm products that can better serve the needs of consumers.

Publication Date

2005

Publisher

UMaine Extension

Publisher Location

Orono

Publication Title

Cooperative Extension - Agriculture

Files

Recommended Citation

Coffin, Donna; Cheng, Tai; and Dang, Lili, "Why Consumers Buy---and Don't Buy---Your Farm Direct Products" (2005). Cooperative Extension - Agriculture. 17.
https://digitalcommons.library.umaine.edu/extension_ag/17