Poster Presentations
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Faculty Mentor
Elizabeth DePoy and Stephen Gilson
Program
Interdisciplinary Disability Studies
Description
Despite the potency of advertising to influence behavior and cultural memes, it has been unusual until recently to see people with impairments featured in commercials that market mainstream products, ideas, and services. To the contrary, people with obvious impairments typically appear as deficient and only cured or improved by the medical devices, pharmaceuticals and other products that they market. However, over the past decade, efforts to elicit social change, although nascent, are making inroads into marketing and advertising. This presentation analyzes a recent Nike ad in which men with visible impairments are featured as robust athletes. The potential for such efforts to change perceptions of disability from human deficiency to human diversity are discussed.
Publication Date
4-2017
Document Type
Poster
Publisher
University of Maine Center for Community Inclusion and Disability Studies
City
Orono, Maine
Conference Name
2017 University of Maine Student Symposium: Research & Creative Activity
Conference Location
Bangor, Maine
Keywords
disability
Disciplines
Social Work | Sociology
Rights and Access Note
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Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Recommended Citation
Maxwell, H., Morey, M., & Pike, K. (2017, April). Disability in Advertising. Poster presented at the 2017 University of Maine Student Symposium: Research & Creative Activity. Bangor, ME.
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