Title

MR420: Designing Effective Environmental Labels for Forest Products: Results of Focus Group Research

Authors

Mario F. Teisl
Felicia Newman
JoAnn Buono
Melissa Hermann

Files

Description

Using consumer focus groups, these researchers examined the use of environmental seals-of-approval to develop a better understanding of the consumer, product, label, and regulatory-framework characteristics that may affect an eco-labeling policy’s market effectiveness. The authors present 14 recommendations concerning the use of such labels.

Document Type

Article

ISSN

1070-1516

Rights and Access Note

Rights assessment remains the responsibility of the researcher. No known restrictions on publication.

Volume

420

Publication Date

8-1-2000

Publisher

Maine Agricultural and Forest Experiment Station

City

Orono

Keywords

forest products labeling, forest products marketing

Disciplines

Agricultural and Resource Economics

Recommended Citation

Teisl, M.F., F. Newman, J. Buono, and M. Herman. 2000. Designing effective environmental labels for forest products: Results of focus group research. Maine Agricultural and Forest Experiment Station Miscellaneous Report 420.