The purpose of the three independent case studies in this thesis is to examine the complex relationship between investigative journalism and corporate public relations. By examining the journalistic works written by three of America’s best-selling authors and the following corporate communications responses, it becomes possible to understand the importance of strategic communication. Ultimately the dynamic relationship between investigative reporting and public relations is one that produces visible change, within both society and corporations.
NeCastro, Maria, "Muckrakers vs. Public Relations: Analytical Case Studies" (2014). Honors College. 144.