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Description

Using consumer focus groups, these researchers examined the use of environmental seals-of-approval to develop a better understanding of the consumer, product, label, and regulatory-framework characteristics that may affect an eco-labeling policy’s market effectiveness. The authors present 14 recommendations concerning the use of such labels.

Document Type

Article

ISSN

1070-1516

Volume

420

Publication Date

8-1-2000

Publisher

Maine Agricultural and Forest Experiment Station

City

Orono

Keywords

forest products labeling, forest products marketing

Disciplines

Agricultural and Resource Economics