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Using consumer focus groups, these researchers examined the use of environmental seals-of-approval to develop a better understanding of the consumer, product, label, and regulatory-framework characteristics that may affect an eco-labeling policy’s market effectiveness. The authors present 14 recommendations concerning the use of such labels.
Maine Agricultural and Forest Experiment Station
forest products labeling, forest products marketing
Agricultural and Resource Economics
Teisl, M.F., F. Newman, J. Buono, and M. Herman. 2000. Designing effective environmental labels for forest products: Results of focus group research. Maine Agricultural and Forest Experiment Station Miscellaneous Report 420.