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Description

Home delivery of milk is faced with rising costs and price competition from stores. To remain in business the retail route operator must sell more product per customer or provide a minimum amount of service for customers. This report is concerned with the feasibility of providing a minimum amount of service through reducing the frequency of delivery on home delivery routes. Information on experience with and attitudes toward reduced delivery was obtained by personal and mail interviews from distributors in the northeast and from households in Kentucky, Maine and West Virginia during the period 1960 to 1963.This study is a contribution to the northeast regional dairy marketing research project NEM-25, "Adapting Milk Distribution Systems and Practices to Changing Conditions," involving agricultural experiment stations in the northeast region and supported in part by regional funds.

Document Type

Article

Volume

637

Publication Date

8-1965

Publisher

Maine Agricultural Experiment Station

City

Orono

Keywords

Dairy, milk delivery

Disciplines

Agricultural and Resource Economics | Agricultural Economics

B637: Reducing the Frequency of Home Delivery of Milk

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