B827: Toward a Cooperative Marketing Strategy for Fresh Wild Blueberries

Authors

Timothy A. Woods
Michele C. Marra
James D. Leiby

Files

Description

Marketing wild blueberries as a fresh product has become an increasingly viable alternative for Maine wild blueberry producers. This bulletin presents the results of research that identified marketing regions with the greatest profit potential for fresh wild blueberries and whether there are packaging or promotional strategies that are likely to be more successful than others within these regions. The authors analyze retail demand for fresh wild blueberries in Maine, Boston, and New York City, as well as describe the results of a survey of wholesale buyers of fresh blueberries in Boston. The conclusions based on the analysis of demand at these two levels of the marketing chain provide some interesting evidence with which to begin to develop a fresh wild blueberry marketing strategy.

Document Type

Report

ISSN

0734-9548

Rights and Access Note

Rights assessment remains the responsibility of the researcher. No known restrictions on publication

Volume

827

Publication Date

8-1989

Publisher

Maine Agricultural Experiment Station

City

Orono

Keywords

wild blueberries, marketing

Disciplines

Agricultural and Resource Economics

Recommended Citation

Woods, T.A. M.C. Marra, and J.D. Leiby. 1989. Toward a cooperative marketing strategy for fresh wild blueberries. Maine Agricultural Experiment Station Bulletin 827.