B537: Supermarket Sales of Poultry Meat

Authors

Richard Saunders

Files

Description

Shoppers' purchases of poultry meat were observed and recorded daily in four supermarkets located in Portland, Maine, over a two-month period, May and June, 1952. One month was spent in each of the two stores. To learn something of the seasonal pattern of consumers' purchases of poultry meat, observations were made again during November in the same supermarkets. The study revealed, among other things, that chicken was the biggest item in the poultry products line, that supermarkets sold more broilers and fryers than any other type of poultry meat, and that they were losing poultry sales by not having a complete line of poultry available to customers during the entire week.

Document Type

Report

Rights and Access Note

Rights assessment remains the responsibility of the researcher. No known restrictions on publication

Volume

537

Publication Date

2-1955

Publisher

Maine Agricultural Experiment Station

City

Orono

Keywords

poultry, supermarkets, chicken meat

Disciplines

Agricultural Economics

Recommended Citation

Saunders, R. 1955. Supermarket sales of poultry meat. Maine Agricultural Experiment Station Bulletin 537.